TL;DR
Journalist Hanna Kozlowska’s book U Up?: An Intimate History of Online Dating is available for pre-order ahead of its scheduled Jan. 28, 2027, release. The book traces matchmaking from Victorian personal ads and 1960s computer dating to current apps and AI companions, drawing on interviews with daters around the world.
Journalist Hanna Kozlowska’s book, U Up?: An Intimate History of Online Dating, is available for pre-order ahead of its scheduled release on Jan. 28, 2027. The book follows changing ways of seeking relationships, from Victorian matrimonial advertisements and 1960s computer dating to contemporary apps, virtual reality dating and AI companions.
According to Global Dating Insights, Kozlowska’s history covers early online chatrooms, OkCupid and niche services including Shaadi.com, FarmersOnly and Feeld. It examines how dating technologies have changed over time and considers the growth of frustration with dating apps. The report does not specify how extensively the book addresses that frustration or what conclusions it reaches.
The book draws on interviews with dozens of daters around the world, the report says. Kozlowska also compares 19th-century matrimonial advertisements with modern Tinder profiles, examining how people present themselves and seek partners across different eras. Its scope links older matchmaking formats to current platforms without treating them as identical.
Kozlowska discussed the project with Mark Brooks in a 2025 LTR interview, where she spoke about researching early computer dating, the difficulty of covering such a broad subject and similarities she had found among dating practices in different generations. The available report describes the book’s topics and publication date but does not provide a full table of contents, publisher details or an excerpt.
A Long View of App Dating
The book’s central subject is relevant to readers navigating a dating landscape shaped by apps and newer technologies. By placing those services alongside older forms of matchmaking, Kozlowska’s account offers historical context for debates about what technology changes in dating—and what patterns may persist. That comparison is the book’s stated focus, not evidence that dating platforms have had one uniform effect on relationships.
The attention to app-related frustration, as described by Global Dating Insights, also makes the book timely for readers interested in how online dating is experienced by its users, not only how platforms are designed. Interviews with daters may add personal accounts to the history, though the source report does not describe the interviewees or the findings in detail.
Including virtual reality dating and AI companions extends the subject beyond familiar swipe-based apps. The release may give readers a historical frame for considering these emerging formats, but the report does not establish how widely they are used or predict what role they will play in future relationships.
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From Personal Ads to AI
Kozlowska’s book moves through several eras of matchmaking. It begins with Victorian personal and matrimonial advertisements, then covers computer dating in the 1960s and early online chatrooms before turning to dating websites and apps. The named examples—OkCupid, Shaadi.com, FarmersOnly and Feeld—span general and more specialized services.
The chronology continues into virtual reality dating and AI companions, technologies that broaden the book’s scope beyond conventional profiles and messaging. The Global Dating Insights report presents these as subjects the book explores; it does not offer data on their adoption or suggest they have replaced existing dating services.
Kozlowska is a longtime dating-industry reporter whose work has appeared at Quartz, The New York Times and Foreign Policy, and in The Guardian, Vox and New York magazine, according to the report. Her 2025 LTR conversation with Mark Brooks offered an earlier account of the research process, including the challenge of tracing a subject across generations and technologies.
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Details Still to Be Confirmed
The reported release date is Jan. 28, 2027, but the source does not identify the publisher, pricing, formats, pre-order retailers or geographic availability. Those details may vary by market and are not confirmed in the material provided.
The report also does not include a direct statement from Kozlowska about the announcement, a book excerpt or specific conclusions about dating-app frustration. It is not clear how the book balances interviews with historical research, which daters are included, or how much space it gives to each platform and technology. The reported description establishes the subjects covered, not the book’s full argument.
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Release Scheduled for January
The next confirmed milestone is the book’s scheduled publication on Jan. 28, 2027. Readers can check pre-order listings for any publisher, format and regional details not included in the Global Dating Insights report. Further information, such as an excerpt or a fuller description of the book’s research and conclusions, has not been provided in the source material.
Until publication, the reported outline remains the clearest account of the project: a history spanning personal ads, early computer matchmaking, dating platforms and newer technologies. Whether the book’s historical comparisons lead to a particular conclusion about modern dating will be clearer when the full text is available.
U UP?: An Intimate History of Online Dating
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Key Questions
What is Hanna Kozlowska’s new book called?
It is titled U Up?: An Intimate History of Online Dating.
When is the book scheduled to be released?
Global Dating Insights reports that the book is due for release on Jan. 28, 2027.
What subjects does the book cover?
The reported scope runs from Victorian matrimonial advertisements and 1960s computer dating to chatrooms, dating apps, virtual reality dating and AI companions. It also discusses services including OkCupid, Shaadi.com, FarmersOnly and Feeld.
What research does the book draw on?
The report says Kozlowska draws on interviews with dozens of daters around the world. It does not provide further details about the interviewees or the book’s findings.
Where can readers pre-order it?
The source report says the book is available for pre-order but does not identify specific retailers, formats, prices or regional availability.
Source: rss
